Here's a new page, just for you! 
Packaging not only protects its contents from damage, contamination and spoilage, it is also one of the most important communication channels in marketing. As packaging embodies the quality of the product, it encloses through its high-quality design, and it also improves the brand image. The advertising value of flexible packaging is particularly high, as you can design it to be extremely effective thanks to the latest technologies.
SM Custom Packaging offers the most reliable Hair Extension Boxes
Targeted communication about the packaging can secure competitive advantages
Growing competition and the increasing lack of brand loyalty among many customers pose ever greater challenges for retailers. At the same time, the huge variety and the frequent interchangeability of products create uncertainty among customers and make it increasingly difficult for them to assign a product to a specific manufacturer or supplier. The use of high-quality packaging as advertising material allows you to stand out clearly from the competition and thus effectively strengthen the brand identity of your products.
The touchpoint of packaging is limited to the visual design and the surface quality, which the customer immediately feels when taking it in hand. Therefore, when choosing a suitable packaging solution, you should make sure to choose a material and a design that appeals to both the eyes and the sense of touch of your customers and thus leaves a pleasant, sales-promoting overall impression.
In principle, the effect of packaging does not depend on the age or the shopping habits of the potential buyer. Whether young or old - all consumers pick up the packaging to find out about the product properties. Contrary to what might be expected, the product wrappings have a stronger effect on younger people familiar with digital technologies than on older people, even though the former makes significantly more purchases on the Internet.
Brands are more important to the so-called digital natives, and the packaging is an important indicator of the quality of a product. It is often the decisive factor in whether a product is recommended or not. The same applies to impulse buyers, whose attention you can draw to your product with new, attractive packaging. On the other hand, plan buyers attach great importance to the information given on the product packaging, from which they can find arguments for a purchase.
Flexible packaging as a customer magnet
The value of a commodity is something that arises in the mind of customers. Therefore, the task of a marketing manager is to design customer touch points so that consumers attach great importance to the respective product. If the perceived value is higher than the price of the goods, there is a good chance that the prospect will become the buyer.
From the first contact with a product to buying, a consumer usually encounters several touch points. Packaging is very important because it works directly at the point of sale PoS. However, the effect is even greater at home with the customer, as there is no competition with other brands. This increases the impulse to buy again. Thanks to their diverse design options, flexible product wrappings offer a great advantage, as they communicate information and buying impulses particularly well.
Digital printing perfect results in terms of look and feel
Increasing customer demands, globalization and innovative technologies, combined with the growing desire for individualization and the demand for sustainability, are causing ever faster changes in the packaging industry. At the same time, product wrappings as the final border between product and consumer are becoming increasingly important as part of the value chain. This is also reflected in the current marketing trends in the field of flexible packaging. In this context, variety is no less important than sales promotion aimed at customers, personalization of products or active communication with the respective target group, for example, using QR codes.
When it comes to implementing current advertising trends and strategies, digital printing offers a perfect solution for designing flexible packaging. On the one hand, there is an option to use colour and design to appeal to customers optically. On the other hand, printing a wide variety of materials allows consumers to have a positive haptic experience. Experience through the sense of touch is a strong driver of purchases. This is because messages that reach the customer and "touch" them trigger emotions and stick in their minds.
Although the advertising value of flexible packaging is undeniable, this form of customer communication is often neglected. However, it has been statistically proven that a high return on investment RoI can be achieved with product wrapping that is effective for advertising.
Thanks to its presence at the PoS, packaging is one of the strongest media in the marketing mix. To work optimally as a touch point, however, they always need a new and interesting design and a practical form. With the digital printing option we offer, you have the ideal opportunity to make your product wrapping attractive and effective for advertising, refine it in a sophisticated way and thus secure the interest of your customers. Today's customers attach great importance to the ease of use of the packaging. The range of composite films and bags from Wipf AG meets this requirement. We offer a variety of bags and high-quality composite materials. Depending on customer requirements, various convenience aids, labeling aids or print enhancements are used.
SM Custom Packaging offers Window Gable Boxes with Handles are just the perfect container for small gifts or party favors, for special occasions.
